Louis J. Reynolds  
 
1125 Washington Street #4F
Hoboken, NJ 07030
(201) 970-1256
louis@ljrd.com


Experience:

Information Architect
L J Reynolds Design, Hoboken, NJ www.LJRD.com
November 1996 - Present

    		• Developed and successfully run own web design and web consulting business.
    		• Managed a staff of 7 employees.
    		• Directly involved in negotiations and development of projects ranging from $50,000 - $1,500,000.
    		• Performed site designs and re-designs for various businesses and clients including Open Road BMW, Metatec Internet Products Group, and America Online, Inc.
    		• Built Open Road BMW's web presence from the ground up, including:
  • "Look and feel" and user experience.
  • Programmed their used car database using PERL.
  • Designed and programmed the User Interface used by all salespeople to add, update, and delete entries to the database.
    		• Created new interface and technical specifications for Metatec Internet Product Group's online software management application
  • Worked directly with Metatec's Development team to build new functionality and features into their new version 4 release of "Express".
  • Conveyed specifications and interface concepts to Metatec's top-level management.
  • Gathered and managed a team of 2 graphic designers and 2 HTML programmers to complete all aspects of integrating the new interface to the application.
  • Project budget was $90,000 for a 3 month engagement.

    • Information Architect / Freelance
    Intuit, Inc., New York, NY
    September 2000 - December 2000

    		• Rebuilt a failed User Interface for the Quickbooks Shopping Source. This Shopping Source has been integrated into the most recent version of Quickbooks.
    		• Redefined the features of the shopping source and devised a 3 phase roll-out strategy.
    		• Created all functional documentation and presented concepts to Intuit's Upper Management.
    		• Conducted user focus groups to test usability of newly designed interface.
    		• Offered creative direction and oversaw design production to ensure proper execution of interface concepts.
    		• Project budget was $800,000 for a 4 month engagement.

    Information Architect / Freelance
    Bertelsmann, Inc., New York, NY
    July 2000 - September 2000

    		•  Created three architectural templates which were used for all of the Bertelsmann family book clubs.
    		• Evaluated all 56 of Bertelsmann's clubs in order to find the best presentation for the templates and facilitate rapid roll-out of all book clubs.
    		• Designed a full set of back-end content management tools which book club managers use to update books, enter book reviews, moderate discussion boards, run revenue reports, and administer user accounts.
    		• Managed and directed a team of 2 designers and 3 HTML coders.
    		• Interfaced with Bertelsmann's Project Managers on proposed functionality and user experience.
    		• Created functional documentation for each book club, a total of 56 book clubs.
    		• Project budget was $1,000,000, of which $600,000 was during my involvement. My involvement lasted about for 3 months.

    Information Architect / Freelance
    Metiom, Inc., New York, NY
    Mar. 2000 - Jul. 2000

    		•  Created the high level design and architecture for $3 Billion a year business-to-business procurement company's web based products.
    		• Designed the interface and feature sets for 2 of the company's largest and most widely used products including their enterprise level e-Procurement application, which is in use by Ford Motor Co, Chase Manhattan Bank, Texas Instruments and Intuit.
    		• Worked with Metiom's development department to structure a two phase implementation period for newly defined features.
    		• Managed and directed a team of 4 designers and 3 HTML coders.
    		• Presented proposed functionality and user experience directly to Metiom's upper management.
    		• Wrote full documentation of user experience from start to finish.
    		• All elements of interface were designed and built to conform to regulations set forth by the American's with Disabilities Association.
    		• Project budget was $1,500,000 for a 7 month engagement.

    Creative Director
    CallNOW.com, Inc., New York, NY
    Nov. 1999 - Mar. 2000

    		•  Created concepts and working models of new technology which were used in demonstrations to investors and business partners.
    		• Created all art work for mass mailings, mass faxes and mass emails.
    		• Developed a new design and architecture for CallNOW's global telecommunication superstore.
    		• Managed a team of 3 developers.
    		• Assessed staff needs as well as computer hardware and software needs.

    Senior Web Designer / Developer
    Net2Phone, Inc., Hackensack, NJ
    Jan. 1999 - Nov. 1999

    		• Created Architecture and Graphic Design from start to finish for the following sites
  • www.Net2Phone.com
  • www.Net2PhoneDirect.com
  • www.EasySurf.com
  • www.Click2Talk.com
  • www.SprintBasics.com
    		• Designed and built SprintBasics.com for Sprint, Inc. and Net2Phone, Inc.
    		• Worked directly with and offered creative direction to all Designers, Visual Basic Programmers and Database Programmers to see that each site functioned as originally specified.
    		• Responsible for the creative direction and production on most of Net2Phone's on-line advertising (i.e. ad banners, jump pages, and direct email messages).
    		• Developed the User Interface for Net2Phone's Unified Messaging Service, which integrates voice mail, fax and email.
    		• Created the Information Architecture for the online accounting system used by over 5000 people every day to manage their accounts.

    Computer Skills:

    Operating Systems:

    Windows 3.X, Windows 95 / 98 / 2000, Windows NT 4.0 server/workstation, Novell Net Ware Server Version 3.11, UNIX, Red Hat Linux 5.2 - 6.0 and DOS.


    Graphics/Design Applications:

    Adobe Photo Shop 6, Adobe Illustrator 9.0, Adobe Page Maker, Adobe Premiere 5.0, Adobe Acrobat, Quark Express 4.1, Macromedia Fireworks 5.0, Macromedia Freehand 8.0 and GIF Animator 4.


    Internet Languages, Applications, and Protocols:

    Allaire Homesite 4.5, Allaire Cold Fusion Server 4, Macromedia Dreamweaver 4, Microsoft IIS versions 2-5, Microsoft Visio 2000, TCP/IP, DHCP, WINS, HTML 4, DHTML, XML, CGI / PERL, SSI, JavaScript and Cascading Style Sheets.


    Education:

    Marist College, Poughkeepsie, NY
    B.A. Communications / Public Relations
    B.A. Studio Art / Graphic Design