Experience:
Information
Architect
L J Reynolds Design, Hoboken, NJ www.LJRD.com
November 1996 - Present
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Developed and successfully run own web design and web consulting
business. |
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Managed
a staff of 7 employees. |
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Directly
involved in negotiations and development of projects ranging
from $50,000 - $1,500,000. |
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Performed
site designs and re-designs for various businesses and clients
including Open Road BMW, Metatec Internet Products Group, and
America Online, Inc. |
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Built
Open Road BMW's web presence from the ground up, including:
"Look
and feel" and user experience.
Programmed their used car database using PERL.
Designed and programmed the User Interface used by all salespeople
to add, update, and delete entries to the database.
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Created
new interface and technical specifications for Metatec Internet
Product Group's online software management application
Worked
directly with Metatec's Development team to build new functionality
and features into their new version 4 release of "Express".
Conveyed specifications and interface concepts to Metatec's
top-level management.
Gathered and managed a team of 2 graphic designers and 2 HTML
programmers to complete all aspects of integrating the new
interface to the application.
Project
budget was $90,000 for a 3 month engagement.
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Information
Architect / Freelance
Intuit, Inc., New York, NY
September 2000 - December 2000
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Rebuilt a failed User Interface for the Quickbooks Shopping
Source. This Shopping Source has been integrated into the most
recent version of Quickbooks. |
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Redefined
the features of the shopping source and devised a 3 phase roll-out
strategy. |
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Created
all functional documentation and presented concepts to Intuit's
Upper Management. |
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Conducted
user focus groups to test usability of newly designed interface. |
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Offered
creative direction and oversaw design production to ensure proper
execution of interface concepts. |
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Project
budget was $800,000 for a 4 month engagement. |
Information
Architect / Freelance
Bertelsmann, Inc., New York, NY
July 2000 - September 2000
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Created three architectural templates which were used for all
of the Bertelsmann family book clubs. |
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Evaluated
all 56 of Bertelsmann's clubs in order to find the best presentation
for the templates and facilitate rapid roll-out of all book
clubs. |
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Designed
a full set of back-end content management tools which book club
managers use to update books, enter book reviews, moderate discussion
boards, run revenue reports, and administer user accounts. |
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Managed
and directed a team of 2 designers and 3 HTML coders. |
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Interfaced
with Bertelsmann's Project Managers on proposed functionality
and user experience. |
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Created
functional documentation for each book club, a total of 56 book
clubs. |
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Project
budget was $1,000,000, of which $600,000 was during my involvement.
My involvement lasted about for 3 months. |
Information
Architect / Freelance
Metiom, Inc., New York, NY
Mar. 2000 - Jul. 2000
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Created the high level design and architecture for $3 Billion
a year business-to-business procurement company's web based
products. |
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Designed
the interface and feature sets for 2 of the company's largest
and most widely used products including their enterprise level
e-Procurement application, which is in use by Ford Motor Co,
Chase Manhattan Bank, Texas Instruments and Intuit. |
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Worked
with Metiom's development department to structure a two phase
implementation period for newly defined features. |
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Managed
and directed a team of 4 designers and 3 HTML coders. |
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Presented
proposed functionality and user experience directly to Metiom's
upper management. |
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Wrote
full documentation of user experience from start to finish. |
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All
elements of interface were designed and built to conform to
regulations set forth by the American's with Disabilities Association. |
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Project
budget was $1,500,000 for a 7 month engagement. |
Creative
Director
CallNOW.com, Inc., New York, NY
Nov. 1999 - Mar. 2000
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Created concepts and working models of new technology which
were used in demonstrations to investors and business partners. |
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Created
all art work for mass mailings, mass faxes and mass emails. |
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Developed
a new design and architecture for CallNOW's global telecommunication
superstore. |
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Managed
a team of 3 developers. |
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Assessed
staff needs as well as computer hardware and software needs. |
Senior
Web Designer / Developer
Net2Phone, Inc., Hackensack, NJ
Jan. 1999 - Nov. 1999
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Created Architecture and Graphic Design from start to finish
for the following sites
www.Net2Phone.com
www.Net2PhoneDirect.com
www.EasySurf.com
www.Click2Talk.com
www.SprintBasics.com
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Designed
and built SprintBasics.com for Sprint, Inc. and Net2Phone, Inc. |
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Worked
directly with and offered creative direction to all Designers,
Visual Basic Programmers and Database Programmers to see that
each site functioned as originally specified. |
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Responsible
for the creative direction and production on most of Net2Phone's
on-line advertising (i.e. ad banners, jump pages, and direct
email messages). |
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Developed
the User Interface for Net2Phone's Unified Messaging Service,
which integrates voice mail, fax and email. |
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Created
the Information Architecture for the online accounting system
used by over 5000 people every day to manage their accounts.
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Computer
Skills:
Operating
Systems:
Windows
3.X, Windows 95 / 98 / 2000, Windows NT 4.0 server/workstation,
Novell Net Ware Server Version 3.11, UNIX, Red Hat Linux 5.2 - 6.0
and DOS.
Graphics/Design Applications:
Adobe
Photo Shop 6, Adobe Illustrator 9.0, Adobe Page Maker, Adobe Premiere
5.0, Adobe Acrobat, Quark Express 4.1, Macromedia Fireworks 5.0,
Macromedia Freehand 8.0 and GIF Animator 4.
Internet Languages, Applications, and Protocols:
Allaire
Homesite 4.5, Allaire Cold Fusion Server 4, Macromedia Dreamweaver
4, Microsoft IIS versions 2-5, Microsoft Visio 2000, TCP/IP, DHCP,
WINS, HTML 4, DHTML, XML, CGI / PERL, SSI, JavaScript and Cascading
Style Sheets.
Education:
Marist College, Poughkeepsie, NY
B.A. Communications / Public Relations
B.A. Studio Art / Graphic Design
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